How to use LinkedIn Automation Tools safely & why is it beneficial?
LinkedIn automation was created to remove the extremely labourous initial stages of networking such as connecting with prospects, visiting profiles and sending templated messages.
Automation can help put these tasks on autopilot and can double the output you’d receive manually.
This gives you more time to focus on the later stages of your sales funnel such as demos, bookings or lead closing.
LinkGenius has been used widely across LinkedIn by professionals in digital agencies, recruitment agencies, sales as well as experienced marketers.
We’re one of the most impressive & expansive LinkedIn Automation Tools out there and we’re proud to continue to introduce groundbreaking features.
We'll make this clear.
You might have concerned users of various LinkedIn Automation Tools or banned profile horror stories but that’s a minority of the user base that surprisingly don’t use developed automation tools.
There will always be a divide in the automation community as to why automation tools are/are not safe but invariably the answer all boils down to HOW automation is used and whether they’re adherent to behavioural parameters defined by LinkedIn themselves.
The Genius Touch.
Of course we’re not going to reveal our formula of how exactly we stay under the radar as that’d be leaving us open to petty mimics from opposing development teams.
All we’ll say is that it’s hard for LinkedIn to differentiate what is and isn’t automation if they both behave in the same way.
Another glaringly obvious feature is that we’re not using any software that sits on the shoulder of Google Chrome Extensions as these tend to pose a high level of risk.
User safety is of tantamount importance to us here at LinkGenius which is why we’re yet to face any users that report restrictions. We haven’t had any to date.
We’ve also recently introduced a safe mode just to add an extra layer of protection for any users who may be fractionally uncertain.
What to avoid?
There are a certain number of factors you want to take into account when adopting automation into your Sales Funnel.
LinkGenius will always advise you when reaching the threshold anyway but here’s the things you need to take into account when setting up with LinkGenius.
- The amount of connection requests you will be sending daily.
- The number of profile visits you want LinkGenius to perform daily.
- Your network size / the existing number of connections you have on LinkedIn.
- How many people will mark your connection requests as ‘I don’t know this person.’
- Suspicious activity within your profile or sudden changes.
- Conversion rate (%) of the people accepting your connection requests.
- Whether your LinkedIn account is paid or free.
- Whether your message can or will be interpreted and marked as spam.
- Number of outstanding connection requests (you can use LinkGenius to limit the connection requests to below a certain number.)
- Prior or outstanding infractions / rule breaks on your account record.
The number of connection requests you make daily.
Just to set the standards, there are no predefined parameters set by LinkedIn for how many connection requests daily are acceptable.
As a rule of thumb we always stick to 5-7% of all your current connections.
For example, if your existing network has 1000 connections, you’ll want to stick to 50-70 per day.
Personally we wouldn’t recommend exceeding around 100 at the absolute maximum however this is down to your personal preference and how much you’re willing to risk for quick results.
If you’ve only just introduced automation and you’re building a steady platform of consistent leads you’ll want to reduce this number dramatically to 20-30 a day until you’ve gained a consistent flow of acceptances.
As we mentioned earlier any drastic behaviour can be noted by LinkedIn.
If your account goes from 2-3 connections per day to 30-40 then this will easily be picked up by LinkedIn.
The number of profile visits you execute daily.
When adding a view step to your campaign using LinkGenius, you want to make sure of the following:
- Your total number of tasks per day do not exceed 200. This takes into account both visits and connection requests.
- That you’re not visiting the profiles of your prospects at the same time as the automation performs this task. This will be noted as suspicious.
Remember : LinkGenius will always warn you when close to exceeding thresholds by using a traffic light system on your limitations within settings.
How many people mark you as 'I don't know this person.'
Unfortunately there’s no real way to prevent this due to the behaviour variances of the majority of users on LinkedIn.
However, you can personalise your connection requests to be more bespoke or relatable to the person you’re sending a connection requests to in order to minimise the frequency that this happens.
With LinkGenius, you can create bespoke automated connection requests like the below in order to make sure you’re more relatable to the person you’re connecting with and the example below is just the tip of the iceberg!
Baring in mind that we’ve covered a few factors that you can cover in order to maintain your accounts safety, the majority of the ground work is done in the background within the architecture of LinkGenius.
We wont explicitly share how this is covered but the majority of steps we take are unique within the automation industry.
This is why we’ve been chosen by customers to be their automation tool of choice over and over again.
Like this article? Please visit our support centre for more tips, tricks & hints. If you have any questions about our services or how we’re able to keep your account nice and secure please contact firstname.lastname@example.org and we’ll be able to answer any queries or reservations you may have.
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