How to take off on LinkedIn
Hi. In this informative article we’re going to be covering a few key techniques that our in-house LinkedIn experts use to enhance presence & dominate LinkedIn.
We’ve scoured the best LinkedIn learning courses and the info seems to be concurrent and has worked for us. Here’s a few key things we’re going to cover:
- Profile Optimisation (the benefits of Linkedin profiles.)
- How to master LinkedIn for marketing using LinkedIn’s Social Selling Index.
- Networking & Choosing your target audience.
When creating your LinkedIn profile, it’s important to bear in mind your target audience and what impression they’re going to get the minute they land on your profile.
A profile like the below will often serve as confusing and won’t give your prospects an indicator of what you can immediately offer them. Surface level, some might not be energised or motivated enough to dive deeper into your profile to discover what you can offer.
It’s highly recommended you follow the structure highlighted below to make your profile as simple as it can possibly be. You can jazz it up but make sure you’re not including any technical jargon or this might be an immediate switch off for most.
Let’s imagine the profile below is yours.
Now immediately, you might not see anything logistically incorrect with the above.
You’d be right to assume. But, there’s a few ways we can truly make this profile a WEAPON OF MASS destruction.
Step 1 – The best LinkedIn profile photo (if it even exists!)
Now generally speaking there is no perfect LinkedIn profile photo. You might be looking for the secret recipe but the truth is there is none.
As long as your profile is not a picture of a car or an inanimate object you should be fine. Just make sure your profile photo is a photo reflective of your personality and of a good scale. Nobody wants to jump on to your profile to see a close up of your nose!
Step 2 – Optimising your banner.
Your profile is your way to express yourself so make sure you use it to it’s maximum potential. Rather than having your back banner as a landscape or something that doesn’t give an indicator of what you do, give your customer an idea of how you operate or even a nice banner to match your company branding. Here’s a few great examples below.
Typically your banner should follow a structure similar to below for simplicity. You want to give:
- An inkling of what your brand offers.
- The branding style of your business.
- Contact information for ease of access.
Step 3 – Tell profile visitors WHAT you do.
You want to make sure that when people land on your profile they know exactly what you do. This is why optimising your headline on your LinkedIn profile is super important.
Make sure your headline doesn’t look like this:
Instead, make sure that your headline looks something like this. Use emojis, flashy media to draw attention to the key bits.
Something like the below example would serve better.
We recently submitted an article on surrounding Social Selling Index. Click the button below and we’ll redirect you there.
So you might be wondering how this all ties in?
We’ve created an automated solution to help you SMASH Social Selling Index as well as perfecting communication with your target audience.
Whether this is automatically commenting on your connections posts as well as liking them to boost engagement all the way to sending automatic follow up sequences to pitch your business to new prospects, we can help.
Hit sign up below. Don’t worry, no contracts and no fuss. We guarantee that we’ll be able to boost connection rates as well as save you hours per day.